Watch
your
Time
The long-hoarded boarded swords of advertising spin churning
Here emits a flummoxing parade of bezels and diamonds
So many choices…
Hours lost in mercurial thought speculating the smooth twists and turns of fate
Or
Just
a
watch
Only after entertaining a myriad of watches and being consumed by the fictitious process and eventually
purchasing the one I wanted
Did I realise how little it meant
Sure, a watch is a wonderful piece of jewellery and can be, well… timeless
Yet the perpetual paradox remains
We lose so much time
Trying to control our time
In 2024 The watch industry was valued at approximately 103.01 Billion USD
But that matters not to you wise old owl
You, unshackled by the constraints of time
Emit beaming rays to the sun
Fully fledged
The watchless
Becomes…
The watched